When I was a teenager I was introduced to the NY Club Kids via Jerry Springer and I was hooked on their look. I wanted to travel to NY and become a club kid but I was a bit too young. I stayed in LA and made clothes for my friends and I to wear to raves. By the time I was in college I knew all about the Tokyo underground fashion scene and found Fruits magazine. Fruits documented Harajuku street style. After 20 years of publishing their magazine Fruits Magazine in going out of business. To honor them I have styled a Fruits and Harajuku inspired street style shoot.
To break down the Harajuku Style below are some of the various types:
Gothic Lolita involves wearing gothic, feminine and elegant clothes, to the extent that you look like a living Victorian doll.
- Sweet Lolita is heavily influenced by the Rococo era more so than any of the other subcultures of Lolita. It focuses much more too on the child like aspects and uses light colours and child like fantasy themes. Alice in Wonderland, fruits, sweets and classic fairy tales such as Little Red Riding Hood are recurrent themes in Sweet Lolita.
- Japanese punks, inspired by the punk movement that began in London in the 70s, magnify rebelliousness with over-the-top clothes, accessories, makeup, and piercings.
Cosplay entails dressing up like your favorite cartoon/anime or computer game character.
- Decora style favors bright colors, flamboyance and accessories from head to toe. You decorate yourself with plastic toys and jewelry, and it's not uncommon to have so many that you can hear them click together when the person moves.
Kawaii (literally translating from Japanese to "cute") places an emphasis on childlike playfulness--anime characters, ruffles, pastel colors, toys, and so on.
- Wamono refers to mixing traditional Japanese attire with Western fashion.
If you want to give the look a try remember to:
1. Dress in layers.
2. Customize your clothes.
5. Wear what you love!
Harajuku style is no a protest against mainstream fashion and commercialism (as punk was), it is whatever looks good to you.
All info about dressing in Harajuku style can be found here: